Human Laboratory Study of the Effects of Nicotine Product Claims on Appeal, Perceptions, and Use Behavior

Inclusion Criteria:

* Young adult susceptible non-users aged 18-24 who have never used ONPs and have never used but are susceptible to using either:

  * combustible tobacco only (cigarettes, cigars, waterpipe)
  * non-combustible tobacco only (ST, ECs, heated tobacco products)
  * or both combustible and non-combustible tobacco (i.e., dual susceptibility)
* Adult tobacco users aged 18-65 who have never used ONPs OR have used ONPs \>3 months ago and 10 times or less in their lifetime. All adult tobacco users must also be:

  * exclusive combustible tobacco users
  * exclusive non-combustible tobacco users
  * dual users

    * For adult tobacco users, we will define current use as use of combustible and/or non-combustible tobacco every day or some days for 6 months or longer
* Willing and able to complete an in-person lab visit.

Exclusion Criteria:

* Age \< 18 or \> 65
* Are not susceptible non-users or current tobacco users
* Are unwilling or unable to complete and in person lab visit.
* Have used ONPs within the past 3 months
* Have used ONPs more than 10 times in their lifetime