Clinical trial · Interventional
Digital Media for Cancer Control (to Prevent Vaping and Smoking Behavior)
Digital Media for Cancer Control: Randomized Controlled Trial and Dose-Response Effects
- Source
- ClinicalTrials.gov
- Retrieved
- Sep 8, 2026
- Layer
- normalized (units and labels harmonized; values unchanged)
- Run
- ING-CLINICALTRIALS-20260908-000001
Summary
Brief summary (as posted)
There is little published data on exposure to and evaluations of large-scale, online tobacco control campaigns. This project addresses the gap. Under 2 specific aims, the investigators will identify the independent effects of varying levels of digital message exposure to promote anti-tobacco attitudes, beliefs, or behaviors among youth and young adults, first through a randomized experiment online, and second through a field-based evaluation. These studies will advance the science of digital health and have wide application to future campaigns.
Conditions
Conditions (1)
Free-text conditions as registered, with the CancerIndex entity they were reconciled to and the match type.
| Condition (as posted) | Mapped entity | Match | Confidence |
|---|---|---|---|
| Tobacco Use | — | UNRESOLVED | — |
Interventions
Interventions (1)
| Intervention | Type | Mapped drug | Match |
|---|---|---|---|
| Anti-vaping and anti-smoking digital advertising | Behavioral | — | UNRESOLVED |
Design
Arms and outcomes
Arms (2)
- type
- EXPERIMENTAL
- label
- Digital intervention
- description
- Participants will be randomized to receive variable levels of exposure (including no exposure control) of digital anti-vaping and anti-smoking messages. We will evaluate the effects of experimental condition and exposure on outcomes (tobacco product use).
- interventionNames
- Behavioral: Anti-vaping and anti-smoking digital advertising
- type
- NO_INTERVENTION
- label
- Control
- description
- No exposure control condition
Primary outcomes (1)
- measure
- 30-day use of electronic cigarettes (vaping)
- timeFrame
- Ad Awareness Outcome (Aim 1): By the end of year 1, Vaping & Smoking Outcome (Aim 2): By the end of year 5
- description
Eligibility
Eligibility (as posted)
- Sex
- All
- Minimum age
- 18 Years
- Maximum age
- 24 Years
Show eligibility criteria text
Inclusion Criteria: * Young adults age 18-24 who are members of the Ipsos/Knowledge Panel Exclusion Criteria: * Those who do not meet inclusion criteria
References
Publications (3)
- DERIVEDEvans WD, Ichimiya M, Bingenheimer JB, Cantrell J, D'Esterre AP, Pincus O, Yu LQ, Hair EC. Design and Baseline Evaluation of Social Media Vaping Prevention Trial: Randomized Controlled Trial Study. J Med Internet Res. 2025 Mar 31;27:e72002. doi: 10.2196/72002. PMID 40164170
- DERIVEDD'Esterre AP, Tulsiani S, Hair EC, Aseltine M, Yu LQ, Ichimiya M, Bingenheimer JB, Cantrell J, Evans WD. Pathway from Exposure to an E-Cigarette Prevention Social Media Campaign to Increased Quitting Intentions: A Randomized Trial Among Young Adult E-Cigarette Users. Int J Environ Res Public Health. 2025 Feb 18;22(2):307. doi: 10.3390/ijerph22020307. PMID 40003532
- DERIVEDEvans WD, Bingenheimer J, Cantrell J, Kreslake J, Tulsiani S, Ichimiya M, D'Esterre AP, Gerard R, Martin M, Hair EC. Effects of a Social Media Intervention on Vaping Intentions: Randomized Dose-Response Experiment. J Med Internet Res. 2024 Mar 12;26:e50741. doi: 10.2196/50741. PMID 38470468