Clinical trial · Interventional
Social Media for Colorectal Cancer Screening
Utilizing Social Media for Colorectal Cancer Screening: an Innovative Randomized Controlled Trial
- Source
- ClinicalTrials.gov
- Retrieved
- Sep 8, 2026
- Layer
- normalized (units and labels harmonized; values unchanged)
- Run
- ING-CLINICALTRIALS-20260908-000001
Summary
Brief summary (as posted)
Using social media for health promotion is an innovative and emerging approach but remains relatively unexplored in cancer screening. Uptake of colorectal cancer (CRC) screening remains low and standard methods of reaching out are expensive with limited impact. The objective of this study is to conduct a cluster randomized controlled trial (RCT) to test the effectiveness of social media messages for CRC screening on screening intention (primary outcome). The results of this trial will be of interest to Ontario Health and are likely to be taken up by other screening programs looking for innovative and novel ways to increase screening participation. The study results will be easily translatable identifying the most compelling CRC screening messages while the approach can easily be translated to other cancer disease sites with screening programs.
Conditions
Conditions (2)
Free-text conditions as registered, with the CancerIndex entity they were reconciled to and the match type.
| Condition (as posted) | Mapped entity | Match | Confidence |
|---|---|---|---|
| Cancer Screening | Colorectal Neoplasm | PROBABILISTIC | 0.70 |
| Colorectal Cancer | Malignant Colorectal Neoplasm | CURATED_BROADER | 0.80 |
Interventions
Interventions (5)
| Intervention | Type | Mapped drug | Match |
|---|---|---|---|
| Social media message #1 | Other | — | UNRESOLVED |
| Social media message #2 | Other | — | UNRESOLVED |
| Social media message #3 | Other | — | UNRESOLVED |
| Social Media Message #4 | Other | — | UNRESOLVED |
| Tailored Social Media Message | Other | — | UNRESOLVED |
Design
Arms and outcomes
Arms (6)
- type
- ACTIVE_COMPARATOR
- label
- Message #1
- description
- This arm will receive one of five social media messages that is preferred by our target population through focus groups that are being conducted as part of a previous study.
- interventionNames
- Other: Social media message #1
- type
- ACTIVE_COMPARATOR
- label
- Message #2
- description
- This arm will receive the second social media message that is preferred by our target population as identified from our previous focus group study.
- interventionNames
- Other: Social media message #2
- type
- ACTIVE_COMPARATOR
- label
- Message #3
Eligibility
Eligibility (as posted)
- Sex
- All
- Minimum age
- 55 Years
- Maximum age
- 64 Years
Show eligibility criteria text
Inclusion Criteria: * Facebook users in Ontario who are between 55-64 years of age
References
Publications (1)
- DERIVEDRuco A, Baker N, Howse M, Sorvari A, Jacobson J, Llovet D, Tinmouth J, Moineddin R, Baxter NN. Using Facebook to Improve Participation in Colorectal Cancer Screening: Protocol for a Cluster Randomized Controlled Trial. JMIR Res Protoc. 2026 May 14;15:e86829. doi: 10.2196/86829. PMID 42133942