Tools for Improving Colorectal Cancer Screening Rates: Multimedia Versus Print

The objective of this study is to compare the effectiveness of multimedia and print tools designed to provide patients at safety-net clinics with comprehensible information about colorectal cancer screening and motivate them to complete screening.The print and multimedia interventions were constructed with parallel content to allow valid comparison of format-related effects on knowledge and screening rates.These easy to use tools will provide under served patients at community health centers with clear and consistent messages about colorectal Cancer(CRC) and CRC screening, delivered immediately before the patients see a doctor. Specific Aims 1. To determine if multimedia and print interventions that provide patients with information and motivational messages about CRC screening increase screening rates above usual care. 2. Determine whether showing patients a multimedia program achieves higher CRC screening rates than does a print booklet with equivalent messages. 1. Examine if the effects of these multimedia and print interventions on CRC screening rates differ with literacy level. 2. Examine if the effects of these multimedia and print interventions on CRC screening differ with race/ethnicity 3. Examine if these multimedia and print interventions have differential effects on knowledge relevant to CRC screening.

Sex

All

Minimum age

50 Years

Maximum age

80 Years

Inclusion Criteria:

* 50-80 years of age,
* Registered for an appointment at one of the target clinics,
* Speaks English or Spanish.

Exclusion Criteria:

* Patient has had CRC screening in the past 12 months,
* Unable to review the study materials because of language, physical condition or literacy.